The Octalysis framework  is one of the Gamification frameworks that we often use when thinking about gamified activities and motivation. It organizes gamification concepts according to eight core drives that steer human behavior. We work with the framework when thinking about motivation and engagement in our own gamified activities or serious games (e.g., for GBL@UZH or the KlickerUZH).
Do you have experience with the Octalysis framework? Have you been using different ones? What products or experiences have you designed or analyzed using such a framework?